There are two main factors that should be taken in account when lending money to a crowdfunding campaign: risk and potential profit.

FundedByMe makes lenders using the platform aware of the fact that they should control the risk of their investments by diversification of their portfolio. Therefore, it is a common practice to choose loans with various duration, interest rate and risk rating.

Lenders should also remember to allocate their money to ventures with different business models, operating on different markets etc.

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