Running a campaign on FundedByMe involves a huge amount of work in order to make it a success. Once you have successfully created the campaign, the journey to crowdfunding success is only just starting!
Here are some marketing tips that campaign owners can execute on to help promote their campaign on FundedByMe.
Prepare a Contact List
Get in touch with people in your network and let them know about the campaign. Draft an email that explains crowdfunding and your brand - and how you are currently raising funds.
Create an account for your brand on Twitter, Instagram, LinkedIn, Youtube and also, if you like, a blog. Share relevant information on all different platforms continuously. Remember to explain what crowdfunding is to your audience and use the available tools for each platform.
For example, on Twitter you can mention investors/partners and retweet interesting posts. You can also use social media aggregators (e.g. Hootsuite, Tweetdeck) to help organising your social media. On Facebook you can identify crowdfunding groups, give updates and share your campaign with them. It's important to stay consistent, interesting and relevant through all platforms.
Generate a hashtag (#CampaignNameFundedByMe) that you can use across all social media platforms. Link all your social media accounts together, so the message is the same on all platforms and automatically shared on other channels. Always include the URL link to your campaign page on FundedByMe when you share an update.
Create a press release about your campaign's performance during this crowdfunding round and point out what makes your campaign unique. Compile a list of all possible local media outlets that can target and write each journalist a introduction letter explaining your concept.
Cold-call media, news stations/newspapers and angel organisations to share news about your brand and your FundedByMe campaign. Offer to send them your press release!
Create infographics for the campaign so your potential investors can know more about your campaign in a fun and easy way. You can share these in your social media channels and on your campaign page.
Reply to all people who have reserved shares on FundedByMe and thank them. Contact potential investors and invite them to a one-on-one lunch where you can present your campaign and let them ask you questions, or take the initiative to host an event where you can showcase your product and meet your investors.
Organise a kick-off party for your campaign either when it launches or when you hit a big target, where you invite potential investors and partners. Bring music, food, wine and make it interesting. Also bring 2-3 laptops or tablets and encourage people to do live investing during the event and make their investment effective on the spot.
Pitching / Networking Event
Apply for pitching and networking events and remember to bring printed materials to share with your potential investors.
Remember that people love to be part of something that succeeds, so keep reciting your statistics and constantly connect with and update your investors on the progress of your company, even after the end of your campaign.