What have you and your company achieved so far? It is important that the potential investors can get a clear overview of your previous road map and what you are capable of achieving. We recommend that you write this part based on a time frame, ex:
2016 Q1: Beta version created
2016 Q2: 1000 new users on the platform
Next key objectives
Your investors want to know what your next steps are and what you plan to achieve with their investment. Be specific and realistic and show the investors that you have a strategy for marketing, product development etc. We recommend that you write this part based on a time frame too.
Have you received external funding prior to this round? If yes, you should write the name of the institute/organisation/firm believing in you and how you managed their investments. If you have invested into the company yourself, you can of course write that too.