Describe your product/service in a clear way to potential investors. Is it a smart phone app? A physical product? Keep it simple and if you have a high technology product, try to not sound too technical.
Describe when the product is used, and the special features it offers.
Product use cases
Who will use your product/service and how will they use it? By stating this information, people can relate to your product/service and get an even better image of the business concept.
PS: Don't forget the word limit on FundedByMe campaign presentation pages is generally capped at 100 words, so be as succinct as possible.