An investor proposal is a concise few lines convincing potential investors why they should invest in your company. 

As opposed to an elevator pitch, an investor proposal is more quantitative, containing key facts, figures and financial ratios (such as growth and customer conversion rates) in order to promote trust. This is not merely about stating your goals for the future - it’s about convincing the investor to really believe in your company, and in you as an entrepreneur. 

Don't forget the word limit on FundedByMe campaign presentation pages is capped at 100 words, so be as succinct as possible.  

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